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Rolex Watches may be a Swiss producer of generally mechanised wristwatches

Posted by Jake yan on March 9, 2012 at 3:25 AM

Rolex Watches may be a Swiss producer of generally mechanised wristwatches renowned for their dependability, prestige, and cost (from a few thousand to more than a single hundred thousand U.S. dollars). Rolex watches are regarded as position symbols by many. Rolex is the greatest single luxury observe manufacturer by far, with estimated revenues of around US $3 billion (2003). BusinessWeek magazine ranks Rolex 71st on its 2007 yearly checklist of the 100 most necessary worldwide brands, top between all watchmakers.

Rolex History

Rolex SA was founded in 1905 through the German Hans Wilsdorf and his brother-in-law, Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex observe Company. They initially imported Hermann Aegler's Swiss movements to England and positioned them in quality cases made by Dennison and others. These early wristwatches have been then marketed to jewelers, who then fit their own names for the dial. The earliest watches from your firm of Wilsdorf and Davis are usually marked "W&D" - inside the caseback only.

Hans Wilsdorf listed the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland in 1908. The origin of the name is obscure. a single story, which was in no way confirmed by Wilsdorf, is the fact that the term "Rolex" came from your French phrase horlogerie exquise, meaning exquisite observe industry. Another is the fact that the name was chosen to show movement when spoken in English swiss replica watches.

The Wilsdorf & Davis company moved out of the United Kingdom in 1912. Wilsdorf desired his watches to become affordable, but taxes and export duties for the situation metals (silver and gold) have been generating costs up. From that time to the present, replica tag heuer watches has been headquartered in Geneva, Switzerland, although the organization owns facilities in other urban centers (Bienne, etc) and continents (North America, Asia, Australia, etc).

The company name Rolex watches was officially listed on 15 November, 1915. It is believed this alter was component of the drive to popularize wristwatches, which in the time have been still regarded as a novelty largely for females (pocket watches have been more common). Wilsdorf was said to wish his observe brand's name to become simply pronounceable in any language. the organization name was officially changed to the Rolex observe Company throughout 1919. It was later changed to Montres Rolex, SA and last but not least Rolex, SA.

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